First of all, we apologize for the delays. It's been very humbling, and extremely challenging getting the publication released.
There are multiple factors that have caused (multiple) delays in launching the print/mail edition of PREPARE Magazine. It is not for lack of passion, focus, or effort.
PREPARE Magazine has been in pre-launch as we have worked to get everything in place for our official launch. Because of the rapid growth of our subscriber base, we felt it was vital that we build on a quick-expansion model in order to accommodate our explosive growth pattern. We wanted to make sure once we launched, we were able to expand without break-downs.
That expansion model required that we find quality designers, printers, editors, and also back-ups for each area. We wanted to handle as much as possible "in-house" so that we could better manage the outcome. As a small publishing company, that provided some unique challenges that we continue to work to overcome.
We have also been at the mercy of the rapidly changing marketplace demands. The need we are passionate about addressing, continues to expand. As the expansion grows, so does the need.
Bottom line... we are getting a firm foundation in place so that our launch will be successful - and our growth will be sustainable. Our subscribers are very important to us, so we demand that the quality of our magazine improves to meet the needs.
